Blue Ocean Strategy
80 EGP
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Presents a business strategy for moving beyond crowded competitive markets.
Author: W. Chan Kim and Renée Mauborgne. Presents a business strategy for moving beyond crowded competitive markets and identifying new areas of customer value. Written in approachable language, it gives readers useful ideas to reflect on and explore in their own lives.
Author: W. Chan Kim and Renée Mauborgne. Presents a business strategy for moving beyond crowded competitive markets and identifying new areas of customer value. Written in approachable language, it gives readers useful ideas to reflect on and explore in their own lives.