Influence
85 EGP
Influence by Robert B. Cialdini. An influential exploration of persuasion, describing why people respond to authority, reciprocity, scarcity.
Author: Robert B. Cialdini. An influential exploration of persuasion, describing why people respond to authority, reciprocity, scarcity and social proof. It encourages readers to question familiar assumptions and consider more intentional choices in everyday situations.
Author: Robert B. Cialdini. An influential exploration of persuasion, describing why people respond to authority, reciprocity, scarcity and social proof. It encourages readers to question familiar assumptions and consider more intentional choices in everyday situations.