Influence: The Psychology of Persuasion
80 EGP
Influence: The Psychology of Persuasion by Robert B. Cialdini. Explore the psychology of persuasion and everyday decision-making.
Author: Robert B. Cialdini. Explains major principles of persuasion, showing how social influence can shape consumer behavior, relationships and decision-making. A valuable read for anyone who enjoys accessible explanations, practical examples and ideas that invite further thought.
Author: Robert B. Cialdini. Explains major principles of persuasion, showing how social influence can shape consumer behavior, relationships and decision-making. A valuable read for anyone who enjoys accessible explanations, practical examples and ideas that invite further thought.