Marketing 7.0

80 EGP

Marketing 7.0 by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Explores emerging marketing technologies and how businesses can connect data.

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Author: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Explores emerging marketing technologies and how businesses can connect data, innovation and customer experience. Written in approachable language, it gives readers useful ideas to reflect on and explore in their own lives.
Author: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Explores emerging marketing technologies and how businesses can connect data, innovation and customer experience. Written in approachable language, it gives readers useful ideas to reflect on and explore in their own lives.